The new brand of Daguang has been upgraded | since then, it has taken on a new look

Strive to meet the needs of consumers for youth, beauty and personality publicity. The great bright umbrella, which has always adhered to the humanistic fashion spirit, will usher in the 30th anniversary of its establishment in 2019. Thank you for having you all the way!

In the past 30 years, Daguang has laid a solid foundation in innovation, design and creativity. In 2020, Daguang will continue to innovate, constantly challenge, strive for improvement, change new experience and create new models in technology, materials, strategy, promotion and future positioning.

brand positioning

Brand mission

Check the quality and quality of each umbrella and be responsible

Consider the needs of users and achieve simplicity

Provide fashionable and high-quality rain gear for use at any time and on any occasion at a price close to the people

The curved line of the great bright sign is like the combination of sunny light and cloudy light, which is combined into the sky between the positive and negative, resulting in the subtle relationship between the umbrella and the sky.

The color adopts the warm color system, from red to yellow. Daguang hopes to protect everyone with warmth and highlight the function of the umbrella to prevent external light

Here comes the new logo

Rainy days become sunny, big umbrella.

The overall logo is outlined with simple shapes and lines to reflect the sense of modernity. Combined with simple and powerful entry points, the audience not only has a fresh sense of the brand, but also retains the culture accumulated by the enterprise in the past 30 years. In the days to come, the great Illuminati will grow up with you, protect you from the rain, and strive to serve and contribute to the next generation.

Combine colorful elements

It is composed of different umbrellas, implying a variety of colors. Various styles of big bright umbrellas are also like the spiral of the tail of big bright umbrellas, reflecting the professional pursuit of big bright people for umbrellas.

Some people say that the only invariable thing in the world is the truth that "everything is constantly changing"

Embrace change

It is a brand's self-cultivation

Not only that, Daguang umbrella will also carry out subversive upgrading and optimization of its brands, focusing on consumption experience, fashion trends, people-friendly consumption and other aspects, bringing a new experience.